Investor Program — the rules

Informational only — not yet legally reviewed, not an offer to invest, and no capital is accepted through this site. See Section 9 below for the full legal & compliance notice. Last published 29 Aug 2026. ← Back to Investors

1.1 Structure chosen: hybrid (revenue-share now, equity option later)

Partners do not initially receive shares in a company. They sign an Investment & Marketing Partner Agreement (IMPA) per venture (or a Portfolio Bundle covering all active ventures) that gives them:

  1. A contractual right to a percentage of that venture's net revenue, in proportion to their capital contribution, for as long as the agreement stays active, and
  2. A contractual option to convert that revenue-share position into real equity in a future legal entity formed for that venture, if and when the venture hits a defined milestone (1.6).

This is deliberately simpler to launch than issuing real equity (no cap table, no share registry, no company-law share-transfer mechanics on day one), while still giving early partners a credible path to upside if a venture takes off. It is not a way to avoid regulation — see Section 1.9 below.

1.2 What a partner buys into

Each venture has an Investor Pool — the portion of that venture's revenue rights made available to partners, set by the founder/owner when the venture is opened for investment. Recommended starting point: up to 50% of a venture's net revenue allocated to the investor pool in total, with the remaining 50%+ retained by xcetra/the venture's operating team.

A$500 will get you 1% in an Investment Pool. No payment upfront required - just your comitment to use your skills.

1.3 Tiers

TierMinimum capitalMarketing obligation (per month)Notes
Seed PartnerA$500 12 tracked posts/shares, 1 piece of original content (video/post/case study), minimum 50 tracked referral clicksEntry tier, single venture only
Growth PartnerA$5,000 12 tracked posts/shares, 1 piece of original content (video/post/case study), minimum 50 tracked referral clicksEligible for Portfolio Bundle
Anchor PartnerA$25,000+ >24 tracked posts/shares, 1 piece of original content (video/post/case study), minimum 50 tracked referral clicksAdvisory (non-voting) input on that venture's marketing direction

1.4 Share calculation

Investor Revenue Share % (for a venture)
  = (Partner's capital contributed to that venture's open round
     ÷ Total capital raised in that round)
    × Round's Allocated Investor Pool %

Example: a venture has an investor pool of 50% (the company retains the remaining 50%) and the venture raises A$100,000 total. A partner who has a 10% stake will get 5% of that venture's net revenue, distributed as defined below, for as long as their agreement is active and in good standing.

1.5 The marketing obligation — how “active” is defined and enforced

This is the mechanism that makes the program different from passive investment, so it needs to be objectively measurable, not judged on vibes:

  1. Tracked, not trusted. Every partner gets a unique referral code/link and access to pre-approved marketing assets from the toolkit. Only activity that runs through tracked channels (their link, their tagged social posts, submitted content with evidence links) counts toward the obligation.
  2. Quarterly review. At the end of each quarter, the system checks each active agreement against the obligation for its tier (1.3).
  3. Grace and cure. Missing the obligation once triggers a warning and a one-quarter cure period — the partner is told exactly what's short and how to fix it before anything changes.
  4. Consequence for sustained non-performance. Missing the obligation for two consecutive quarters after the warning suspends further revenue accrual (the partner keeps what they've already earned, but stops accruing new share) until they either resume activity or formally exit. A third consecutive miss moves the agreement to “forfeited,” and that unearned share returns to the venture's open pool for reallocation to future partners, per the signed agreement terms.
  5. Evidence, not surveillance. Partners self-report qualitative activity (e.g. a talk given, an intro made) with an evidence link; the system doesn't scrape partners' personal social accounts.

1.6 Revenue distribution mechanics

1.7 Equity conversion option (the “later” half of the hybrid)

1.8 Exit, transfer, and buyback

1.9 Legal & compliance notice — read before applying

This structure is a starting framework, not a compliant offering, and has not been reviewed by a lawyer or financial advisor. A few things worth knowing before this goes anywhere near real capital, especially under Australian law (the jurisdiction this draft assumes):